PROJECT 002 — VISUAL IDENTITY / PACKAGING DESIGN / SOCIAL ASSETS
Heat It Up
Three flavors. Three heat levels. One bold identity.
A self-initiated hot sauce packaging design concept featuring three flavors. A consistent label layout ties the range together, while color and a shared heat scale help shoppers compare each variant.
Industry
Food and Beverage
Product
Hot Sauce
Project Type
Self-Initiated Concept
Year
2026
01 – THE CONTEXT
A Hot Sauce Range Built Around Heat.
The Concept
Heat It Up is a self-initiated hot sauce concept with three flavors. Garlic Chili brings mild heat, Smoky Red Chili sits in the middle, and Extra Hot Chili rounds out the range.
The Design Challenge
The packaging needed to help shoppers quickly compare heat levels while making it clear that all three bottles belong to the same brand. Each label also needed to work on its own, so the flavor and heat level had to be clear even when the other bottles weren’t in view.
Project Scope
Visual Identity / Packaging Design / Social Assets
02 — THE LABEL SYSTEM
One Label System, Three Flavors
Each label follows the same layout, giving the three sauces a recognizable identity. Color distinguishes the flavors, while a shared heat scale makes it easy to compare them.
A Consistent Layout
The wordmark, flavor name, tasting note, and heat meter stay in the same positions across all three labels.
A Color for Each Flavor
Yellow identifies Garlic Chili, red marks Smoky Red Chili, and purple distinguishes Extra Hot Chili.
Heat at a Glance
The meter fills as the heat increases. The words Mild, Medium, and Extra Hot make each level explicit.
03 — PACKAGING APPLICATION
From Label to Bottle
On the bottle, the bold wordmark draws the eye first. The flavor name sits directly below it, with the heat meter and written heat level grouped together near the bottom. That reading order helps shoppers identify the brand, find the flavor, and check the heat level on a single bottle.
04 — SOCIAL APPLICATION
The Tasting Trio
The Tasting Trio is a launch concept that introduces all three Heat It Up sauces as a tasting set. The feed post presents the full range, while the Story places Mild → Medium → Extra Hot beneath the bottles so viewers can compare heat levels even when the labels appear small on a phone.
Instagram Post Feed Content
Instagram Story Content
Launching a food or beverage brand?
I design visual identities and packaging that help shoppers recognize your brand and choose between products in your range.